Case Studies
Optical Center
Optical Center, one of the world's leading optical retailers, approached Treedis with a vision to revolutionize the online retail experience for their customers. With the rise of e-commerce and the need for a more immersive shopping experience, Optical Center sought to create a fully immersive and interactive Metaverse Experience for their customers. Treedis, with its unparalleled product offering, was the perfect partner to bring this vision to life.
Optical Center's goal was to create an online retail experience that would offer customers the ability to virtually explore stores, try on products, and get a non-medical hearing and vision test. This required a platform that could provide a one-of-a-kind hybrid metaverse experience with the ability to add immersive features to digital twins. It was essential that the platform be able to engage customers with accurate, immersive, and interactive 3D models of real-world spaces and allow customers, teams, partners, and stakeholders to interact seamlessly. It was also imperative to make the metaverse stores accessible to all in terms of easy technology, and use it as a tool to boost traffic in physical stores.
Treedis used its V-Commerce feature to transform Optical Center's 2D webstore into an immersive 3D one by integrating it with top retail platforms, wand created an API that interfaces directly with their systems. The Experience Creator feature allowed customers to be easily guided on a predetermined journey around the tour, highlighting specific products and features. As well as the pre-guided experience, customers can stop the guided experience and explore the store independently. Treedis' features were also fully compatible with VR headsets, allowing customers to explore the fascinating world of their digital twin in the most immersive way possible. Additionally, Treedis provided an avatar solution in collaboration with Ready Player Me, which fills the gap of e-commerce by adding a social dimension to online shopping, allowing customers to share their shopping journey with others and make the experience more engaging.
Implementing these functionalities, we first created digital twins of over 750 Optical Center stores worldwide, giving customers the ability to: - Virtually explore the store in 3D with your avatar - Try on products in real-time and visualize them in 3D, AR and VR - Get a non-medical hearing and vision test Treedis then created a fully immersive Metaverse Experience for Optical Center by leveraging its cutting-edge CGI technology. The Metaverse Universe contains five showrooms for each Optical Center brand, two examination rooms for hearing and vision tests, and a main hall with Optical Center's marketing and promotions offers.
By partnering with Treedis, Optical Center now offers to its customers an unparalleled and immersive online shopping experience using our V-Commerce feature. In addition to seeing products in greater detail, customers can even try them on and experience the shop with a great customer experience. By leveraging our Experience Creator, we created a predestined customer journey to ensure Optical Center customers go through the desired products and get the full immersive metaverse experience. Customers can go shopping with their friends, family, and anyone with an internet connection in the Optical Center metaverse shops using Treedis Hub & Avatar, bridging the gap of e-commerce by adding a social dimension.
Optical Center is a premier eyewear and hearing aid retail company. Their mission has been to provide customers with the best possible solutions.
As a pioneer in technology advancements in France, Optical Center approached us with their ambitious vision. Thanks to a privileged collaboration agreement between Matterport and Treedis Enterprise Program, we embarked on a collaborative journey to bring their vision to fruition
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