The virtual tour offers a new form of digital marketing that combines the convenience of online shopping with the physical store experience through digital twins. The technology is different from competitors, as Havells is the first to create a virtual experience platform in the industry. The virtual tour aims to target new customers and offers gamification and interactive features through Treedis V Commerce solution. By leveraging the latest digital twin technology and metaverse solutions, Havells aims to stay ahead of the curve in the competitive e-commerce industry.