Case Studies
City Of David
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The virtual experience of The City of David sends visitors centuries back in time to learn how and where it all started by visiting archaeological excavations and thrilling biblical finds that span thousands of years of history including both First and Second Temple Jerusalem.
During COVID lockdowns, the museum was closed for visitors, sales dropped and the lack of a powerful marketing tool was leading to a substantial decrease in sales and online traffic which was the main channel for potential visitors.
Marketing challenges in the COVID era, and mainly not being able to have any physical visitors. The museum was also searching for a way to reach the many people interested in the City of David but can’t travel to Israel also in post COVID times.
Treedis provided operational and technological solutions for capturing all the different parts of the museum. Setting up teams from both companies to cooperate on challenging capturing missions and technological development projects.
Treedis captured the entire City of David, exposing them to a worldwide audience with interactive and sensational experiences, using an advanced ticketing system to allow the museum to sell virtual tickets and maintain revenue streams. The 3D experience includes written and video content, interviews of the archaeologists, and animated characters to bring true-to-life exploration.
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The City of David’s virtual experience has transformed the way visitors engage with its rich history. By leveraging Treedis’ technology, the museum has successfully expanded its reach beyond physical limitations, attracting a global audience and increasing online traffic. The interactive 3D experience not only provided an alternative revenue stream through virtual ticket sales but also enhanced engagement with immersive storytelling elements. Now, history enthusiasts, students, and travelers from around the world can explore the City of David from anywhere, ensuring that its cultural and historical significance continues to be shared and celebrated on a global scale.
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The City of David began over 3,000 years ago, when King David left the city of Hebron for a small hilltop city known as Jerusalem, establishing it as the unified capital of the tribes of Israel. Years later, David`s son, King Solomon, built the First Temple next to the City of David on top of Mount Moriah, the site of the binding of Isaac, and with it, this hilltop became one of the most important sites in the world.
Instead of waiting for billions of people to come and visit we can put it into the Treedis virtual experience and enable people to feel the past as it’s been uncovered using the technology of the future.
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