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Case Study: Web3 NFT immersive gallery

Overview

NFTs are digital assets that represent real-world objects like art, music, in-game
items, and videos. They can only be purchased and sold online. Because NFTs are
visual representations that have been virtualized, web2 platforms did not seem to be
a suitable venue to showcase and sell it.

Gabriel and Ruth, two NFT artists and influencers, decided to create virtual NFT
galleries using The Treedis platform and many of its features and solutions such as
CGI, Virtual Staging, and V-commerce in order to increase engagement and
ultimately revenues. 

Through the Avatar solution, users can browse a virtual gallery
as they would a real one, see the NFTs, and even purchase them. Additionally,
users can interact with each other and learn more about Web3, Metaverse, and NFT.
With the tools Treedis provided to Gabriel and Ruth, they were able to market and
sell their galleries more effectively. 

To understand the behavior and preferences of
customers, the team analyzes advanced data from the virtual NFT gallery tours.
Data analysis led to re-staging and re-design of the galleries.

Industry: Retail and showroom
Location: USA

Company Bio

Gabriel Di Sante is a Web3 digital creator, photographer, influencer and artist.
Ruth Cazzone is a web3 digital creator, influencer, and an NFT artist

“The Treedis galleries allow us to reach millions of individuals who may also
become collectors, and offer a much-needed alternative to web2 websites, which
lack the ability to create an immersive experience and are not suitable for this type of
product.”

Gabriel Di Sante

E-commerce Solutions and 3D virtual experiences Builder

Sales went

80%

up since Gabriel started using Treedis

2 galleries sold out – generating over

$30k

in revenue

Over

2.5k+

clicks generated in less than 24h on a gallery

The Challenge

Metaverses, NFTs, and Web3 were not a popular topic about 2 years ago.
Gabriel 
was looking for a platform that would offer some features and integrations that would 
make e-commerce/shopping for NFTs a better and more efficient experience.
NFT marketplaces’ web 2 interfaces had adverse effects on artists’ artwork by showcasing it incorrectly and limiting the 3-D aspect of it
Gabriel and Ruth were looking for an immersive platform to increase user engagement and increase sales while enabling them to gain access to significant analytics.

The Approach

Treedis met Gabriel’s exact requirements.. Treedis provided Gabriel with the ability
to create virtual experiences and web3 solutions that would solve real problems,
deliver utility, and create different revenue streams. In addition to creating virtual
spaces based on floor plans, Treedis also provided significant support to get Gabriel
acquainted with the platform and its features.As an Enterprise Client, he received
great support and communication. This enabled him not only to share his ideas and
needs, but also to get feedback from users to improve the user experience and
attract more users, as well as receive specialised development based on his specific
needs.

The Solution

Gabriel created galleries to showcase NFT Arts, including two dedicated to
MetaRuth’s art, using Treedis’ CGI Solution and Digital Twin Studio.
By enabling the Avatar solution on the tours, Treedis helped recreate the exhibition’s
social experience.
As avatars, users can scroll through the NFT gallery, click on a polygon, and an
iframe window opens redirecting to OpenSea, where trades are conducted.
Artists used the Virtual Staging option to transform galleries into true Hybrid
Metaverse Experiences, complete with 3D objects and animations.
Analytics are what allows Gabriel and Ruth to leverage their businesses and
compete in the marketplace. Keeping track of how many customers have visited their
business, how long a prospect or returning customer viewed a particular item, and
what areas of the gallery were the hottest spots helped them perfect and improve
their showcases.

“I highly suggest business owners to get involved with Treedis now because as
I have found through my experience, I believe that early adopters have 50% more
leverage and this will become a very competitive market as the metaverse alone
already is in the midst of this technology evolution and global revolution.”

 

E-commerce Solutions and 3D virtual experiences Builder

 

The Results

Gabriel and Ruth have a number of digital NFT exhibition galleries, which allow them
to not only display and sell NFTs but also create a better experience for their
audience or potential collectors to ensure that they have a great experience that is
also mobile, desktop, table, and VR friendly. Gabriel and Ruth’s art is now available
on a global level, accessible anywhere, by anyone.
As a survivor of Domestic Violence, the subject that inspires Ruth’s art, the NFTs
gallery also serves as an awareness space. Ruth uses this platform to inform and
educate people on domestic violence. This platform has motivated her to keep
designing, creating, and continuing her battle to help domestic violence survivors
heal.